Managing and building customer relationships is a key contributing factor to the success of any business. To help in this task, Autoscribe announces the release of a new version of its 'Feedback' management system.

The system allows not only the registration and management of complaints but also compliments and comments on staff and products. Additionally upon registration, the system can be automated to generate tasks, assign product testing and email or fax alert key staff/management. A new feature allows the generation of complements, comments and complaints for forwarding to suppliers.

Management reports to indicate trends such as total complaints and complaints per product can be easily created. There is also a check to highlight customers registering frequent complaints. Interactive, flexible sorting of data provides rapid answers to questions maintaining good customer relations.

Another new feature is key performance indicators which allow management to easily visualize and assess key data and to assign target completion dates.

The software is available as an out of the box product, as a module of Matrix LIMS (Autoscribe's Laboratory Information Management System) or in a fully configurable version where screens may be designed to suit end-user requirements.