A Minnesota-based company with a truly global focus, Microbiologics helps perfect and protect the products we trust most: the medical diagnostics that protect our health, the drugs we depend on, the foods we eat. Today, the company whose products set industry standards for quality and performance is taking new steps to make sure the world knows its name, beginning with a new brand identity.

“Microbiologics has established itself as an industry leader by continually pursuing new innovations, collaborating with our partners to create standard-setting biomaterials, and above all, by always working towards the next breakthrough,” says Microbiologics CEO Brad Goskowicz. “The nature of our business has changed fundamentally since our founding in 1971. Our new brand identity represents the work we do, the way we do it, and what makes us the best at it.”

According to Goskowicz, the new brand identity evokes the company’s uncompromising standards in creating products that its customers count on to solve problems and save lives. “The design creates a sense of motion and constant change, reflecting both our commitment to explore and expand the limits of human potential and the dynamic nature of the challenges we face.”

The new brand identity reflects the commitment to growth through relentless R & D, as well as the acquisitions of Michigan-based Micromyx in 2019, California-based Virapur in 2017, and Kentucky-based Gibson Bioscience in 2008. These locations will operate under the Microbiologics name and brand identity.

Goskowicz says that the new brand will be rolled out throughout 2020 through the company’s website and marketing communications, as well as at each of its four locations.